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kbb.com says an '04 S w/19k mi is worth ~$19k trade in, ~$22k private party. Does anyone really think a "rare" 550 is worth more than a 10% premium? Even that much seems wishful. I'd say maybe +5%.
I've found eBay to be very good gauge of where the market is. Look at closed auctions. Not many cars sell, but looking at where the bidding stopped will quickly give you a good picture.
If you can't take it home for $22k I'd walk. There's always another one.
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