You're right about the positioning in the line up with the boxster and 911. If you look at the MSRPs they are fairly evenly spaced 44k, 53k, 69k, 79k. I can't imagine Porsche wanting to have two similarly priced cars (unless it was as dirrerent as a cayenne). For example if they ever did a boxster turbo they would probably charge at least 70 for it. And you know it would be faster than a 911.
As far as all the luxury stuff in the cars now I think it must have more to do with buyers' expectations of what a 50K-60K car should have on it.
I guess what surprises me the most about their line up is that there isn't an even cheaper entry level boxster with a 4 cylinder engine, for say about 35K. I bet they'd sell a ton of those. But then everyone would probably say it sucked and might take away from their reputation than a high line SUV would.
So I bet in the end they probably figured the lesser to the two evils was to go into the SUV market instead. Sell lots of cayennes, for more money, to their current cliennt base who already have SUVs in their garages.
Now the boxster coupe... which is definitely on the way... is totally confusing to me... but I'll shut up for now and get back to work... lol
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