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Originally Posted by Frank Patrick
When shopping recently for a watch I visited a store that sold Rolex, and several other high price brands (Tag etc). I commented to the sales person how the other, non-rolex watches appeared to be a better deal. He replied, less money, yes, but think of the deal this way-when you buy a Rolex, it's like buying real estate- value goes up, can not be said of any other watch in the store.
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Is that useful though? I worked at Zales when I was in college. One of the things they told us to push was that diamonds are an investment. I never thought this was good logic. Yeah, maybe the thing goes up in value, but is someone really going to hock their engagement ring because it appreciated by some large percentage? I am hoping to sell my house one day for a lot more than I paid for it, but if I bought a Rolex, I am not sure I would ever want to part with it. Might be different for those of you who are collectors though...