Rolex vs(any other watch)
When shopping recently for a watch I visited a store that sold Rolex, and several other high price brands (Tag etc). I commented to the sales person how the other, non-rolex watches appeared to be a better deal. He replied, less money, yes, but think of the deal this way-when you buy a Rolex, it's like buying real estate- value goes up, can not be said of any other watch in the store.
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