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Because the Porsche folks haven't really gotten their fingers around the throat of the Audi folks as yet.
Wiedeking has said that VW empire (including Audi) is through screwing around with "toys" like Lamborghini and Bugatti. More evidence that Porsche is going to be the premium brand.
Audi, in the long run, will not be allowed to preempt the Porsche brand.
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