[Perfectlap]

That's just wrong!!

Ok so Lambo had Hummer type car and Merc has SUV and station wagons and their brands aren't really diminished at all. Although Merc doesn't quiet have the allure it had just a few years ago.

But a pick up has the conotation of blue collar activities.
That's a no go for the brand image Porsche is now enjoying.

A luxury sedan is a big risk I think for Porsche but it could in theory work if they make it very very expensive and give it "unmistakably Porsche" looks.
If it ends up looking like a Lexus with a Porsche crest on the hood it won't work.
Now if it looks truly exotic like a Quatroporte Maserati with a Porsche crest that will definitely make some more dough and maintain the brand image.

so no on the pick up and low cost anything...