Hey Dog,
If you buy new, I think you can get about 10% off if you can negotiate well. When I did a factory order last year, I got 9% off on a car with an MSRP of $66.7K.
If you are buying a new "hold-over" from the previous year (a 2006 in 2007 for example) I think you can get 13-14% off. Maybe even 15% off if the dealership is really-really motivated.
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