Yes, all Cirrus have the parachute, BRS system. It is not a gimmick. Diamond also just announced the BRS system for their jet. The Cirrus was built around the BRS system, it was never added later as a necessity or a gimmick.
The BRS system on the Cirrus has created this huge paradox in aviation. I think someone should do their thesis on it. I have sold Cirrus for 4 years and instructed in them before that time. I have talked to thousands of people about the Cirrus and it's systems and I am always amazed at how this paradigm shift screws with peoples heads.
Check out our page:
http://www.cirrusdesign.com/aircraft/safety/
for video.
Note:
I am posting that commercial (our web page) link for educational purpose and it's relevance to the topic and the engineering interest of our forum members.