There are two ways to look at it:
* women like its soft curves and smoothness.
* it's curvy and feminine looking which is why men like it too
Not long ago, my BMW dealer gave me a M5 for a few days and THAT"S such a masculine and aggressive car: straight lines, minimalist and aluminum accents in the inside...
Actually, I took a child watch the Pixar movie CARS and the "female love interest" in the movie was a Boxster and he was a Ferrari
What I was trying to say is that I am so surprise to not have seen one woman driving one of these as it is in the same price range of many other more common cars.