[z12358]

"What I'm saying is that for $50K there are allot of ways to get a EXCELLENT handling/accelerating roadster for daily driving."

I understood all your points. And all were good too. Related to performance or not, there is this "over-engineered" and "robust" feeling that I felt when I first sat into and drove a Porsche. It's still there each time I get into and drive off with my Box S and I don't feel it in any other brand. Getting it for $50k is a bargain... to me -- and obviously to many others who still buy the Box S over the S2000 or the Sky. Part of the attraction is marketing, branding, and image, but a big part of it is still something tangible that's really "there" and that the others just don't have -- either because it would be too expensive for them to do, or simply because they don't know how to do it even if they had the budget. Or in other words, I believe that Porsche COULD build a cheaper car in a similar price range with the others mentioned but it has simply decided not to. Until it has a market that supports it in this decision, it shall continue to do so.