I think there is already a parallel to this. Anyone remember the Harley Davidson collaboration with interestingly enough Porsche developing the V Rod engine? This was a departure from the air cooled to water cooled engines and is a much superior engine. However the demographics did not change. The Baby boomers insisted on the traditional sound and quirks of the air cooled engine and would not touch the evolution. The V Rod now sells to a much younger demographic. This could be desirable to draw the younger crowd, but how many first time Porsche owners can afford an >$80k car especially one that is dinosaur powered. I suspect if they can afford that price they will buy a Tesla instead.
It will be also interesting to see what happens when the Corvette becomes mid engine next year.
|