I rented a Carrera from the Berlin airport Avis counter in 2000.
The car was $250 bucks for 24 hours, which included 200 clicks. It was a half a buck per Kilometer after that. I also bought every single piece of insurance one could get and begged for more.
$650.00 + $70 for 3/4 tank of fuel for about three hours worth of 265 Kph driving (yup, you read that right... sustained it for quite some time too).
Car rental, $600. Fuel, $70. Boyhood dream come true, priceless!
Bottom line: I don't think you have to go to a specialty company just to rent the car for the day. However, if you plan to be there a week or two and drive lots and lots of kilometers, I'd say a company that specializes in renting Porsches to rich Americans with deep pockets and no budget would certainly be the way to go.
BTW, one can rent a BMW 545i for under $150 bucks a day with unlimited mileage. It'll go real fast too, and have lots of room for luggage
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