986 Forum - The Community for Porsche Boxster & Cayman Owners - View Single Post - Boxster to be Re-named the 718?

thstone · 12-22-2014, 08:41 PM

You read it right. Reports are being floated that the Boxster will be renamed the 718.

If you remember, the 718 was to be the new sub-Boxster model and the 718 name was chosen to provide a direct tie Porsche's racing heritage. But that model was cancelled. Now the Boxster might use that moniker.

With all of the sedans and SUV's being sold now, Porsche is busy tying everything not bolted down to their racing heritage to try to preempt any potential loss of their sporting brand promise.

Next-Generation Boxster/Cayman to Be Renamed Porsche 718

12-22-2014, 08:41 PM	#1
thstone Certified Boxster Addict Join Date: Nov 2010 Location: Los Angeles Posts: 7,669	Boxster to be Re-named the 718? You read it right. Reports are being floated that the Boxster will be renamed the 718. If you remember, the 718 was to be the new sub-Boxster model and the 718 name was chosen to provide a direct tie Porsche's racing heritage. But that model was cancelled. Now the Boxster might use that moniker. With all of the sedans and SUV's being sold now, Porsche is busy tying everything not bolted down to their racing heritage to try to preempt any potential loss of their sporting brand promise. Next-Generation Boxster/Cayman to Be Renamed Porsche 718 __________________ 1999 996 C2 - sold - bought back - sold for more 1997 Spec Boxster BSR #254 1979 911 SC POC Licensed DE/TT Instructor Last edited by thstone; 12-23-2014 at 05:18 AM.