Quote:
Originally Posted by husker boxster
Spinning Porsche marketing even further...
Porsche charges more for their coupe version than the convertible. How upside down is that? In the first 2 yrs of Cayman existence, it had 15 more HP than a Boxster so there was perceived value with spending more scratch. Since 2008 they both have the same HP. So what are you getting for the extra $5-10K? Only Porsche could pull it off.
|
It makes perfect sense if you consider their
overall marketing strategy. From the minute the Boxster Coupe was unveiled they were marketing it to the press as a "stepping stone" car. For those with Carrera tastes but Boxster pay checks. LOL. Nevermind that Either 987 in tin top or rag top form is a very expensive car. If you can afford such a car in the first place the bank will probably give you the extra cash for a base Carrera. At the time, I had several people ask me about the upcoming Cayman launch, while repeating nearly verbatim, this Cayman "stepping stone car" marketing spin. I could only shake my head. #1 it's a Boxster variant not a 'new' car. #2 it's not a grand touring. #3 it's mid-engine, rear engine is a non-starter for many. But when you say all this people's eyes just glaze over. "so are you going to get one or not!?"
That Porsche shake out a few more pennies (
) from Cayman buyers vs. Boxster buyers -- for no good reason -- is just the gravy.