I agree that brand worship is something I detest. With that being said I find myself always coming back to Porsche's. I have had them in my blood since I was 18 (30 years ago) when I bought my first "sort of" Porsche, a 914.
For me a Porsche is more than what's printed in the spec sheet. It's not something easily put into words but it's that type of emotional reaction that makes me WANT a certain car. A car's specs or what can beat it for half the price is irrelevant.
I can certainly understand how someone could have the same reaction to a Lotus or a classic British sports car. For them I suppose there is no substitute for British sports cars.
I always think back to an ad I saw in the car magazines in the '80's. It was a picture of a 930 partially airborne with the tag line. "This is why there aren't any amusement parks in Germany".
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Cogito Ergo Zoom!
I Think, therefore I go fast
Current Porsches:
2004 Cayenne Turbo
2003 Boxster S
Past Porsches:
1989 911 turbo
1981 911SC
1984 944
1973 914
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