[Perfectlap]

I agree for the most part and that 'boutique' is a crutch that some companies like Porsche can pull out to blame the fact that they can't make a state of the art stereo for their car! But truth be told in comparision to other mass producers of cars they do their sales thing very much like a boutique automaker. I can walk into any dealership that sells BMWs and go home with an 06 BMW once the dealer's 06 stock is in? No need to ever deal with any special ordering for my particular BMW like Porsche does.

and i'm not sure you can really compare 30,000 north American cars that Porsche makes with what 300,000 North American cars BMW builds? Now add in the Mercs, S2000's, and other sportscars that Porsche customers consider before buying a P-car then you see that Porsche is in a very unique position for a company still producing mass producer reliability.
Perhaps Porsche is not a true boutique manufacturer but relative to its competitors (who are profitable!) their numbers are teeny tiny.
As I stated previously trying to triple their production numbers can have some negative consequences even if it helps them to build up the bottom line.
They should take a good look at what Merc and BMW have been unable to do with low cost cars. The BMW ti comes to mind.