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Hi, it seems like the bottom line is Porsche wants to sell more units. They all want to sell more units! I want to sell more units and I don't make cars! This isn't a bad thing as long as the quality and feel that Porsche markets stays within the tolerances of the folks that consume them. Some might argue that quality has been a bit iffy at times (RMS). But, they're moving more metal than ever.
History suggests that if they misfire a few times on products it won't be the end of the (Porsche) world.
There is a chance that VW involvement might give P-management the expansion and reach they appear to be "jonesing" for. Or, this could all be defensive and aimed at avoiding a take-over by a larger firm/competitor?
Whatever the case maybe, I'm sure that the P-management team has gotten very accustomed to that high valuation, and the bonus that it generates. They'll do what they need to do to preserve it.
I, and I'm sure all of us, wish them continued success.
04S
bob
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