[Perfectlap]

THe funny thing is that by building so many Cayennes they have killed two birds with one stone: they've majorly increased revenues(40% of sales that were non-existent pre-Cayenne) which makes the 911 more 'exclusive' or uncommmon relative to their overall production.
Where as in the past the 911 was the car they sold the most of, its now fewer in numbers than the 1-2 punch of the Cayenne and Boxsters.

Kind of brilliant when you think about it.


But I think that they may want to take a hard look at being so reliant on the Cayenne. Nearly half of all sales on SUV's is not a plan for the future. The $3 a gallon future is going to affect this segment of the auto industry, whether that will be a concern at all for someone spending such a large sum on an SUV of all things, is a seperate matter.
Building HIGH end/low volume Sedans like Merc is a better strategy than going after the low cost/high volume "sporster" route. A better way of bringing more revenue while preserving the prestiege of the "there is no substitute" brand image. Porsche can really capitalize on the 'perceived' advantage that a Porsche will always out-handle, out-corner, out-brake any car made by BMW or Merc. A Porsche sedan will make a Merc or BMW sedan seem old school by comparison.
KInda like lining up a Maserati Quatroporte next to an S class. I know which I would rather take for a day trip with 3 passengers.