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Originally Posted by limoncello
Porsche has done OK lately, I think their CEO was named Automobile mags man of the year for taking a Porsche, that was in the red, and turning it into one of the most profitable makers around. Somebody did something really right by bringing in the Boxster/Carrera co-design, the Cayenne, etc. It HAS worked.
The future? Four door sedans? I'm not so sure. They are seemingly adding a lot to the mix at one time. Hope it works -
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Hi,
All good points! One thing which has not been mentioned is the impact the Cayenne has had. It has contributed much more to Porsche's Sales Numbers and Profitability than the Boxster has, which has shown some declining sales of late.
This means that Porsche has gained momentum from exactly what I am saying, New Markets. The Cayenne created a whole new segment of Porsche Customers who would most likely have become Owners of MB, Lexus and Accura had they not had a Porsche to choose from - they were not likely to buy a Boxster or 911 instead.
The Cayenne is almost solely responsible for Porsche's turnaround, this very fact is even cited in one of their recent Annual Reports.
In other words, Porsche became Profitable by designing and producing something other than a Sports Car. I suspect that this lit more than a few Lightbulbs in the Minds of Porsche's Directors.
I'm not saying that Porsche will ever turn it's back to the Sports Car Market, just that there is a strong incentive to move in other directions as well, and at the same time...
Happy Motoring!... Jim'99