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Originally Posted by MNBoxster
Hi,
Porsche doesn't care if you want Exclusivity, you are not a Customer of theirs, you were, they already got your money.
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I would suspect that Porsche might disagree with your statement.
No manufacturer simply forgets or chooses to ignore someone ( let’s call this purchaser a “Customer” for the sake of it ) that has already bought a product and stays in business too long.
I would say Porsche very much considers anyone who has bought a car a “Customer”. Certainly they hope you will consider spending money again on another of their products. Certainly they count that you will frequent their dealer network spending on service and parts. In effect adding to the bottom line indirectly of purchasing another vehicle.
I sure they consider any current Porsche owner to be important if that “Customer” does nothing more then publicly display the product and answer questions from potential new car buyers.
Finally if they don’t care about marketing a exclusive product why not make cars that cost ¼ the cost of the boxster ( forget about performance and styling ) and just sell four times as many. The same net result relatively speaking, no?
I suspect that building a vehicle ( or line ) that have some very specific performance characteristics, characteristics not commonly found on other alternatives, is something that they have chosen deliberately. By definition this is a exclusive practice.
And a slogan like “There is no Substitute” … Smacks of exclusivity doesn’t it?