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I spent a couple years preping cars for commercials & print ads. If you notice Porsche rarely does "mainstream" ads, normally focusing on enthusiast magazines & shows. 10 years ago Porsche would not pay for product placement of their vehicles, but due to the surge in placements lately I suspect this may have changed (VW). Last month at the PCA Tech Tactics West Jeff Zwart was the highlight of the day with his show of his Porsche photography for ads dating back 20 years including the Family tree Panamera launch commercial featuring 20+ "significant" vintage Porsche race cars. Jeff said he was able to gather these cars by making 3 phone calls + the $7million dollar insurance rider for the shoot. Jeff Zwart is the directer for the ongoing Cadillac ATS commercial as well as the current recordholder for lowest time accending Pikes Peak in a production car GT2RS.
I used to work with a guy handling the Hyundai fleet. He always said the crappier the car the more you have to advertise it.
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