I think the Panamerica is simply a sedan they're bringing out to have one in the lineup. Few will be sold. It's just for bragging rights around the head office in Germany.
The smaller SUV, if quite inexpensive compared to the Cayenne, will sell well to younger people, say late 20's with a great job, and mostly sold to early 30's people who want a Porsche, feel the need for an SUV, but can't afford a Cayenne.
The "young" buyer to which they are referring is the sort of buyer who never thought that the best Porsche was air cooled and had the engine in the rear. That's my guess anyway.
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