Here's the correct use for technology
We Hear: Production Alfa Romeo 4C to Debut in Summer 2013 - WOT on Motor Trend
Carbon fiber tub, high compression turbo, 2000 pounds, 230 bhp.
Instead of making Porsches more refined, more luxurious, easier to drive, and overall more boring, they need to make something that will compete with this through manufacturing and materials technology.