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Originally Posted by fullthrottle52
Just thought I would start a conversation to get some thoughts about the viability of Porsche continuing as a car company... Who is the NEW Boxster customer?
Just a concerned owner.
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This may sound like sacrilage but the Boxster and even Carrera are almost irrelvant for Porsche going forward. Put it this way if Porsche decided to drop the Carrera and Boxster they are still a perfectly viable and profitable company with the Panamera, Cayenne and whatever new mini-Cayenne or coupe Panamera models they were to come out with. Not a single rear or mid-engined offering on offer and they'd sell the brand to emerging market and U.S. buyers at higher numbers than at any point in their history.
At this point selling Boxsters is more like a favor. And selling a minimalist sports coupe (not into exotic money territory) is not even in the plan anymore. A 991S with a sticker well into the six figures is not in the budget for many traditional Porsche buyers. THey are going after the deep deep pocket luxury crowd as the backbone of their sales.