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Originally Posted by Brucelee
The flagship for Porsche is clearly the 911. There are many reasons why this is but I can tell you the main one is MARGIN!
I don't see that changing in the future nor do I see them going away from the rear engine drive mode for the 911.
I am not defending the strategy, simply predicting. |
It is what it is if anyone has not gotten it wake up! It is a 911 centric hub in Porsche. Essentially their marquee car is the 911 which is overpriced and the profits are huge due to the big profit margin on the car. It is the cash cow of the company that pumps money for the other products and racing programs. All the other vehicles are the gravy for the company.