Lotus may be cool, but doesn't have that same sex appeal that lures myself and my gf in.
Same thing as why we prefer to buy Ducatis instead of Suzuki SV650's.
Both are V-Twin bikes, that go quite nicely, and turn quite nice, but you get more soul in that Ducati as it empties your wallet of all your free cash.
Same reason why young boys would rather date a hot swimsuit model instead of a plain looking librarian. You think you are getting more for your money, at that point in time.
BC.