That's a good looking car, kind of has some Ferrariesque lines.
Lotus has tried this before back in 06 with one called the Europa S. It failed straight out of the gates. Admittedly this is a lot better looking car and the Elise craze is slowly dropping off.
Side story, my friend owns an Elise and let me drive it a month or so ago. I am 6'4" and was the most uncomfortable I've ever been in a car and that includes sitting in the back seat of an old 911. But, I had the most fun I've had on four wheels outside of driving an Atom.
Why does Lotus now use Toyota motors? Are they owed by the same?