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Originally Posted by Brucelee
It is a popular marketing technique. In some ways in can work, in others, it doesn't fool anyone. Again, the Soltice would better be compared to the Miata in terms of price and engines.
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Putting Miata in the same sentence with Solstice reminded me of something. A good buddy trades in high line used cars and spends quite a bit of time at the southeast auctions. He said nearly every Miata that comes through the line is bid out of the ceiling by Pontiac dealers, so they can have one or two on the lot, right next to their long row of Solstices (Solsti?) They openly admit to him they do it to make it look like Miata owners are trading in on a Solstice. It is another common marketing technique, Brumos always has at least one late model Corvette and BMW prominently displayed on their used car lot and rediculously priced. Don't want to have to screw around picking up another.......