It runs
in the sill from the roll bar all the way to the front. Just ahead of the door, it comes up & out thru the top of the passenger foot well carpeted kickpanel to be fed under the dash (above the black foam liner).
In the rear, behind the seat, you need to remove the carpeted side panel to start it in the sill.
Not sure which directions you are using or not, but HArvey's from PNP describe it pretty well. See pg 3 textand reference figures 23-25
http://pnpvirginia.com/03-04_SPEAKERADDITIONKIT.pdf