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Color affects resale by up to 20%
You can market to 80% of the people who will accept the more common color but reject certain colors or to the 10% who want a specific uncommon color. The more difficulty you have finding a buyer, the more you have to drop your price.
Silver is 10% more than typical, red and green are 10% less than typical. So the difference is 20%
I'm sure it varies by car and changes over the years.
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