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I've never quite understood why what other people drive bothers so many. I have the boxster and an SUV and drive the box as much as possible. Here is a take from my point of view.
First, my SUV gets better mileage than my Box, so that's not an issue.
Second, most people want a vehicle with some room. Go back a couple of decades and it was large family stationwagons or the typical 'boats' most domestics produced. The SUV's were just the long awaited answer. SUV's typically have better perceived comfort than a midsize car.
My wife loves the small size of the Box, but in the winter she just always feels safer in an SUV than any car. I think that is typical.
Lastly anyone who owns a house would love to have a full size pickup at their disposal. Just so many projects that practicaly require it. A full size pickup with extra cab and 4x4 is around double the price of the unibody suv's, chew way more fuel and are hard to park / manouever for many. The SUV is a reasonable compromise for this reason.
Just my .02
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