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From a business point of view this smaller SUV could be a good idea. The smaller to medium sized stylish SUV's are usually driven by soccer moms and mid level executives who need room for kids and or clients.
My boxster was in the shop last year July 4th weekend and Champion Porsche gave me a Cayenne for the weekend. I have to admit that it is a pretty incredible vehicle. I won't trade in my Boxster for a Cayenne but it is a good product for Porsche to expand its clientelle. The people who should really be ticked about this are the people who paid up for Cayennes. Higher prices and a weak economy do not bode well for large SUV's and a lower priced more fuel efficient small SUV will further deteriorate Cayenne values. Maybe, I will get a great deal on a base model Cayenne as I got a great deal on my Boxster last year.
My only real complaint about this light SUV is the name. Rockster sounds too similar to Boxster. Let's hope that the suits at Porsche can smoke a bowl and be a little more creative with a cool name for the new SUV.
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