Suppose to be the hummer replacement, better gas mileage and more maneuverable

I wrap cars for a living
 

and the place I work at usually gets about $2500 for a full wrap on a smaller car and 3500-3700 on something the size of an F-250 or full size SUV like an excursion. The color change wraps may run a bit cheaper since there is no printing/laminating involved but it is a very detailed and involved process to do correctly. I love the 458 wrap...very unique and different than the matte black and chrome wraps all the celebrities do.