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In accordance with their slogan "There is no substitute", Porsche has sought to manage their product line to maximize investment return, and minimize internal competition between models. Of secondary importance, apparently, is competition with other brands.
This is much like the IBM marketing philosopy in the '80s, when they would never even mention or admit that there was any other computer manufacturer, and therefore never compared their products with others, at least in front of their customers.
Not a bad strategy if there is in fact "no substitute", but ultimately there were a lot of substitutes for IBM, and there are more and more for Porsche as well.
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