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I think the porsche name and logo is one of the most valuable intangible asset the company has...For example, why would buyers shell out $10,000 or more buying a cayenne v6 over a vw touareg, which is essentially the same suv? The VW has better interior and drives about the same but you won't get much attention from the girls or your neighbors. On the other hand, when ppl see the sttugart logo, the woohoo factor emerges. If I shell out that much for a porsche, not only i want the heritage and the performance, but also the recognition and the attention. So yes, i want the porsche name/logo all over the car...
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