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The reason I was given (and it makes some sense to me) is this:
Certain colours are cheaper than others because they are requested for more cars, thus they can paint more cars at a time in the paint shop. For the less frequently used colours they must do the work of changing colours (I presume that theirs some work involved in moving the paint shop(s) from one colour to the next) more often.
In other words, it's not the paint that's costing more money but the labour required to change the paint more often. This would explain them moving speed yellow from an item that costs to a standard colour -- so many people were requesting it that they could paint enough cars at one time (or in a row.. not sure how it all works) to make it economically feasable.
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