I think You are confussed. MSRP is Manufactures Seggested Retail or List Price including your options, Destination Charges and Dealer Advertising for that dealer's region Etc. Etc.. There is not that much mark up on the car itself and most mark up is in options. If you go to the Porsche site where you can build a car on-line or even go to KBB.com you will find that there is more than 100 different options and ways to build a Porsche in any model. But most dealers are only going to order the cars in a manner with options that will sell to the average customer. A retail deal (without ordering the car the way you want it and putting a sizeable down payment at time of placing the order) is probably a $2000-$2500 discount.
Good Luck.
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Originally Posted by bolkar
Hi,
I was reading the forum as I am planing to order a 2006 S. From my visit to the dealer, I learned that dealers buy the options at 85% of the cost. So, if they are selling an option at 100, it costs them 85%.
This being said, its a 17.65% markup. So its higher than 12 or 15% people are talking about.
In general, I am thinking to make an offer of 5% markup of the total car MSRP (including options) for a full car costing $79,115 (MSRP $68,352). I will offer $72,000
Hope, this will help...
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