'drive It Like You Stole It' - 986 Forum - The Community for Porsche Boxster & Cayman Owners

Darkhamr · 01-21-2008, 06:07 AM

It would seem to be a poor choice for an Ad regardless, but I'm surprised because most car companies would frown just for warranty's sake.

roadracer311 · 01-21-2008, 10:17 PM

I've hard that phrase for a long time, usually used WRT motorcycles. (I own a very small motorcycle shop). I've never liked the use of it. I'm surprised that anyone signed off on that one as a marketing campaign.

FTD · 01-22-2008, 08:06 AM

Quote:

Originally Posted by roadracer311

I've hard that phrase for a long time, usually used WRT motorcycles. (I own a very small motorcycle shop). I've never liked the use of it. I'm surprised that anyone signed off on that one as a marketing campaign.

marketing amazes me. The process to present proposals, get approvals, and then have agreement to sign a big check on the results we see behooves me. "they approved and spent millions on that?"