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Porsche's grand strategy is to have a brand in each of the low, medium, and premium car markets.
VW will occupy the low end, Audi will be the mid-price marque, and Porsche will be the flagship, premium market nameplate.
That way they do not have to worry (as much) about one model encroaching on another model's market if there is a little overlap.
Think there's going to be a "low cost" Porsche below the Box? Ain't going to happen. It will be an Audi, or a VW.
Which is all good as far as Porsche owners are concerned, as that brand will be the top of the food chain.
Last edited by Ronzi; 03-29-2007 at 04:30 PM.
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