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In conclusion, all the giddy responses about sliding videos like this only confirm that "cool" trumps substance, and that corporations will always choose "cool" to sell more of their stuff -- especially when "cool" directly contributes to more sales, like tires in this case.
Imagine Tiff, wearing a helmet (like he should), paying attention to the track (like he should), holding the wheel with both hands (like he should), and driving to maximize the abilities of the high-performance car he is driving (i.e. minimize showy sliding) -- then he would be much faster and safer (while promoting proper technique for maximum speed and safety to the audience) BUT he would be much less "cool" and have a much smaller audience. And that doesn't sell well.
Personally, I buy high-performance gear (car, skis, etc) to use it the way it was meant to be used. If I wanted my skis and cars to slide, I would buy the crappiest gear and slide my ass off for a fraction of the money and at a fraction of the speed. But that's me.
Z.
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