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Originally Posted by MNBoxster
Hi,
I dunno, both you and PerfectLap are relying on a lot of assumptions as to what you suppose comprise the 911 demographic.
What we do know is that the 911 is purchased 80% by men (as opposed to 64% for the Boxster and 50% for the Cayenne).
80% of these are ordered with Manual Transmissions (as opposed to 50% for the Boxster).
55% of these are Cabriolets (direct competition for the Boxster?). Pull those out of the mix and they're selling at the same rate as Boxsters.
There is a high % of leases of the 911 as Company Cars, perhaps indicating that if these people were spending their own money, they'd have gone another way. The coincident rise in unit sales with the availability of extended 74 and 96 month financing is also interesting.
But, what happened to the Boxster? It's off clearly 1/3 from it's all-time high units sold, and has declined in all the years since?...
Happy Motoring!... Jim'99
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Right or wrong, my assumptions come from experience. I know of many people who -- when deciding what car to buy -- mostly care about how much flash and image it will project per $ spent. So for them, 997 falls in the same category as CLS AMG. The 987 doesn't. They're the ones who get suprised by the fact that there's no engine in front under the hood. The ones that buy Lamborghini to "enjoy" on Manhattan.
Actually, the percentage statistics only confirm my assumptions. The 80% men buying 911s care VERY much about the fact that 911 is more "manly" than the Boxster ("chick" car) and are ready to pay up, lest their manliness gets questioned (God forbid). Same thing for the manual. And let's face it, the ones who do care about that image are still the ones who have more money than women, who are also more rational to boot.
Sadly, most Porsches are bought on image, and obviously much more so are 997s than 987s.