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Originally Posted by RandallNeighbour
Grizz, Ford can't afford to play favorites these days. They're bleeding so badly financially that they have to be cash-driven in every decision they make... good or bad.
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You know, I was willing to pay the $45,000+ sticker for their car because it's a limited vehicle. They pissed me off, so I'm probably going to buy the Dodge. In 2001, I wanted to buy my wife the new T-Bird. It was the same story, $8,500 over sticker. Two years later, they couldn't give those T-Birds away and eventually discontinued them. Right there, that's 85 grand that I wanted to give to Ford. They chose to lose it to other car companies. I bleed Ford Blue, but how many times do you think I'll allow them to reject me before I don't even consider Ford when choosing a car? If I live 40 more years, I'll likely buy 40 more cars (assuming Ellen and I can still drive into our 80s). That's 1.6 million in sales that may very well go elsewhere. And I'm just one customer.
...forest for the trees...