Name... How about
: THE
FRUNK-MEISTER as in
Fred's
Radio
Uber
Neu
Klingen -
MEISTER. (Greatest apologies for my butchery of German.) Translated by Google as "Radio over new sound master".
I can envision an entire advertising campaign centered around "GET YOUR FRUNK ON..."
On second thought, Coaster's ideas are more fitting to VWAG's dull acronyms. +1 to PSIS, if your vast legal team will allow you to use "Porsche"...