I'll tell you, Heliguy.
The difference is the service.
I ended up ripping the microphone apart, don't ask, and the Bumper Plugs owner was able to contact the manufacturer, who he has a relationship with as a distributor, and get me a replacement microphone that worked.
Wal-Mart can't do that.
You get what you pay for. We have all of these folks who support our Boxsters, I'd rather give them my money than Wal-Mart.
I'll pay a little more for that kind of support and service.
Every.
Single.
Time.