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Not like a house. Decluttering (remove 1/3 of the furniture from every room), neuturalizing paint, removing pictures, fresh/cleaned carpet in neutral color, minimal things on furniture tops, clean windows, shades up. Those pay off.
Just as cleaning the car, polishing the windows, removing junk, having good pictures etc. does.
The idea is to help the prospective buyer envision his stuff there.
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