Important to note: and before someone reading this thinks spraying WD-40 is the way to go to get tire to SHINE, that is not the technique or idea behind. In fact your tire are not going to shine anymore. For those that like the look.
Unless of course you just spray the thing and wipe it quickly, then yes you'll end up with fake looking shinny rubber but normally not for long.
I meant: SCRUB, with hot (very hot water) for the stuff to mix and be effective. Can be used straight (I'm guessing) but I diluted it for strength reason. Works equally good anyway, hot water being the key (soften the bubber!).
Obviously, you rinse and wash wheels + others with your regular soap and technique after. Helps flushing the driveway of other petroleum also
No way let anyone or yourself using heavy duty solvents. Those you see on TV that magically clean brakes and wheels. This stuff is so strong it will prematurely corrode anything it touches; say bye to your caliper nipples... they'll seize up, dried brake hoses, and wheel bearings will need to be replaced in <50k miles
(scout promise!)