Quote:
Originally Posted by stephen wilson
Dodge Trucks are no longer called "Dodge RAM", just "RAM"
Obviously Acura is the luxury division or Honda, just like Lexus-Toyota, Infiniti-Nissan, GMC-Chevrolet, etc.
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That makes sense to me. I always thought of the name Honda Acura like I would a Chevy Chevette. Instead I should think of it in the manner I think of a Ford Lincoln as just a Lincoln.
I still think it's weird that some models are able to break away from the manufacturer's name, but I was never involved in marketing so I'm sure there are great reasons for this.