While I'll admit I may have been a bit rough on the markup issue, my question still stands:
What's so special about the iCarsoft unit that he is selling (rebranded, of course)?
And again, he only dropped the price from $250 to $200
after being called out for it. His original markup was $75. Click the link that I provided in the first post. He clearly implies that it is a new product exclusive to him, only available through him. If he edited that out, I have a cached version I can provide.
I'm glad that you had a good experience with him, as many have, but that does not excuse purposeful deceit.