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I am not defending anyone, I am merely stating my opinion, just like you are.

I looked at the two items in question and I do not see any language that says his product is superior to another. Also, the product may be "new" to him, so wouldn't it be correct to call it new? That also happens all the time, it's called marketing.

Comparing mark-up at retail or mark-up of a private label product or service with others is extremely valid. How many resellers of car covers, after market wheels, short shift kits, LED lights, etc. are there? And they all set their prices based on "what the market will bear"... Is that wrong?

Again...if you don't like the guy, OK, don't interact with him.

If you don't like the product, don't buy it.

If you don't like the price, buy it from someone else.

But don't bust his balls for making a buck. His product is $199 vs $179 to $249 (iCarsoft is not the only seller of this product)...pretty sure he's not "gettin' rich" on the $20 mark up.