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Originally Posted by denverpete
Okay - fair enough. It's good advice about a game we're forced to play. My point is that it's a stupid game we shouldn't have to play. Explaining the rules doesn't make it any less ridiculous.
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There are dealers and car lines that have tried the "one price" approach to selling price. Normally, this has failed as the market has rejected there being one price. Both sides have developed an expectation that the first price is not the real price.
Personally, I set a very fair and market based price for my Porsches but still find buyers asking me
"what is your real price?"
That is frustrating and so, now, I normally build just a bit into the price so that they can feel they have "negotiated" a good price. Silly game but it seems to be wanted and so I do it.
For some customers, this process is quite an ego boost. This is especially true when a guy brings his woman in with him. Man, you should see the strutting going on there.
"Honey, watch me drop this deaer!"
Fact is, these guys usually have no negotiating skills. How good do they feel when they leave without the car she wants?
Such is life!